Challenge
The challenge was to design and configure a DAM system that organizes marketing assets efficiently while reflecting the visual identity of a modern public transportation brand.
Process
I created a minimal brand identity inspired by global transit systems such as London’s Mind the Gap and the NYC subway. The logo features bold typography with a multicoloured transit line map behind the name, with yellow used as the primary accent colour for strong visibility and recognition. Alongside the visual identity, I designed the DAM configuration by developing a clear tagging structure, metadata fields, and asset categories tailored to marketing needs. This structure supports efficient asset organization, easier search and retrieval, and scalable content management.
Outcome
The final concept combines a transit-inspired brand identity with a structured DAM environment designed to streamline asset management. A linked presentation provides a full breakdown of the metadata strategy, tagging system, and a demonstration of the configured DAM platform.
Tapped & Trapped
A Digital Asset Management (DAM) system concept designed for a transportation agency’s marketing team.
Role
Lead Designer
Industry
Tranportation
status
Live
Year
2025
Challenge
The challenge was to design and configure a DAM system that organizes marketing assets efficiently while reflecting the visual identity of a modern public transportation brand.
Process
I created a minimal brand identity inspired by global transit systems such as London’s Mind the Gap and the NYC subway. The logo features bold typography with a multicoloured transit line map behind the name, with yellow used as the primary accent colour for strong visibility and recognition. Alongside the visual identity, I designed the DAM configuration by developing a clear tagging structure, metadata fields, and asset categories tailored to marketing needs. This structure supports efficient asset organization, easier search and retrieval, and scalable content management.
Outcome
The final concept combines a transit-inspired brand identity with a structured DAM environment designed to streamline asset management. A linked presentation provides a full breakdown of the metadata strategy, tagging system, and a demonstration of the configured DAM platform.