Challenge
The stationery market has a generic problem: Premium notebooks look the part but serve everyone the same way. The challenge was to identify a gap and build a brand around it: a customizable luxury notebook designed around how creatives actually think and work.
Process
As a final-year capstone, the team developed Auteur Journals from concept to brand to business plan. The core idea: notebooks that adapt to their owner's creative discipline, with pages that mix formats — lined, dotted, grid, blank — in whatever sequence makes sense for the user. No two notebooks need to look the same. The brand identity was built to reflect that philosophy: editorial, intentional, and creatively autonomous. My role spanned co-design and project management, keeping the vision coherent across both the business and design deliverables.
Outcome
A fully realized brand concept and business case for a niche but underserved market, the creative professional who wants their tools to match how they actually work, not the other way around.
Auteur
Auteur Journals is grounded in the belief that creatives work best when given autonomy.
Role
Co-Designer
Industry
Stationery
status
Live
Year
2026
Challenge
The stationery market has a generic problem: Premium notebooks look the part but serve everyone the same way. The challenge was to identify a gap and build a brand around it: a customizable luxury notebook designed around how creatives actually think and work.
Process
As a final-year capstone, the team developed Auteur Journals from concept to brand to business plan. The core idea: notebooks that adapt to their owner's creative discipline, with pages that mix formats — lined, dotted, grid, blank — in whatever sequence makes sense for the user. No two notebooks need to look the same. The brand identity was built to reflect that philosophy: editorial, intentional, and creatively autonomous. My role spanned co-design and project management, keeping the vision coherent across both the business and design deliverables.
Outcome
A fully realized brand concept and business case for a niche but underserved market, the creative professional who wants their tools to match how they actually work, not the other way around.