Challenge
The challenge was to create a unique festival identity by combining a location and music genre, translating two distinct cultures into one cohesive and visually engaging brand.
Process
I developed the name Latindia and designed a vibrant visual identity that merges Latin music energy with Indian Diwali symbolism. The logo features a guitar with national flowers growing from it, representing the fusion of music and cultural heritage. I used bold colours, hand-drawn illustrations, and layered visual elements to celebrate both traditions while maintaining a playful and festival-ready aesthetic.
Outcome
The final brand concept presents a lively and culturally blended festival identity that captures the spirit of music, celebration, and cross-cultural connection.
Latindia - Festival
A festival brand concept blending Latin music culture with the vibrant traditions of Diwali.
Role
Brand Designer
Industry
Entertainment
status
Concept
Year
2022
Challenge
The challenge was to create a unique festival identity by combining a location and music genre, translating two distinct cultures into one cohesive and visually engaging brand.
Process
I developed the name Latindia and designed a vibrant visual identity that merges Latin music energy with Indian Diwali symbolism. The logo features a guitar with national flowers growing from it, representing the fusion of music and cultural heritage. I used bold colours, hand-drawn illustrations, and layered visual elements to celebrate both traditions while maintaining a playful and festival-ready aesthetic.
Outcome
The final brand concept presents a lively and culturally blended festival identity that captures the spirit of music, celebration, and cross-cultural connection.