Challenge
Research only travels as far as its reach. For the LED (Lab of Excellence in Digital Asset Management) at TMU, the challenge was creating a cohesive visual identity that could support primary research outreach — something credible enough to represent academic work, and compelling enough to actually generate survey responses.
Process
The design had to sit at the intersection of two institutional identities: TMU and the LED lab, while still feeling like its own thing. I developed a corporate-leaning visual system that respected both brands without being swallowed by either. That identity then extended into marketing collateral used to recruit research participants, and later into infographic posters translating the study's findings on GenAI and DAM practices in graphic communications into something visually digestible.
Outcome
A complete visual identity and collateral suite that supported the research from outreach through to findings communication, making academic work accessible, professional, and worth paying attention to.
DAM & GenAI Research
Visual identity and marketing collateral for academic research at the intersection of generative AI and digital asset management.
Role
Research Assistant
Industry
Academia
status
Live
Year
2026
Challenge
Research only travels as far as its reach. For the LED (Lab of Excellence in Digital Asset Management) at TMU, the challenge was creating a cohesive visual identity that could support primary research outreach — something credible enough to represent academic work, and compelling enough to actually generate survey responses.
Process
The design had to sit at the intersection of two institutional identities: TMU and the LED lab, while still feeling like its own thing. I developed a corporate-leaning visual system that respected both brands without being swallowed by either. That identity then extended into marketing collateral used to recruit research participants, and later into infographic posters translating the study's findings on GenAI and DAM practices in graphic communications into something visually digestible.
Outcome
A complete visual identity and collateral suite that supported the research from outreach through to findings communication, making academic work accessible, professional, and worth paying attention to.